SEO Keyword Research & Mapping
SEO Keyword Research & Mapping is the foundation of any successful SEO strategy. It involves identifying the search terms your ideal customers are using and strategically assigning those keywords to the right pages on your website.
Proper keyword research and mapping ensures that your website ranks for the right queries, drives qualified traffic, and provides a clear, optimized structure for search engines to crawl.
SEO Keyword Research & Mapping is the foundation of any successful SEO strategy. It involves identifying the search terms your ideal customers are using and strategically assigning those keywords to the right pages on your website.
Proper keyword research and mapping ensures that your website ranks for the right queries, drives qualified traffic, and provides a clear, optimized structure for search engines to crawl.
SEO Keyword Research & Mapping is the foundation of any successful SEO strategy. It involves identifying the search terms your ideal customers are using and strategically assigning those keywords to the right pages on your website.
Proper keyword research and mapping ensures that your website ranks for the right queries, drives qualified traffic, and provides a clear, optimized structure for search engines to crawl.
Key Components:
Keyword Research: Discover high-value keywords based on search volume, user intent, competition, and relevance to your business. Tools like Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest are commonly used.
Search Intent Analysis: Understand whether users are looking to buy, learn, or navigate—then match your content accordingly.
Keyword Mapping: Organize and assign target keywords to specific pages (home, service, blog, etc.) to prevent keyword cannibalization and strengthen on-page relevance.
Primary vs. Secondary Keywords: Focus each page on one main keyword while supporting it with relevant variations and LSI (Latent Semantic Indexing) terms.